Print is here to stay. But print is changing its role. Printed media have more and more become premium platforms for company content that fascinates, inspires, informs, stops you from switching companies and animates you to buy.
The more channels there are, the more important it is to think hard about in what situations customers, employees, and fans can be reached. It’s important to tell stories cross-medially – at the right time and on the right channel. When it’s not just about quick information but about emotion and depth, print will remain a good choice for quite a while. Online retailers printing catalogues, company headquarters returning from e-magazines to print – customer magazines and employee magazines will have a new role but they will not lose their importance.