Transnational Video Strategy

“Wow, great handicrafts project! I wanna recreate that!“ Stampin’ Up! relies on web videos with topics that are tailored to its target audience and interconnected marketing – with measurable success.

“Inspire. Create. Share.“ – that’s the motto of Stampin’ Up!. The U.S. based company with subsidiaries in the UK, France, the Netherlands, Austria, and Germany sells handicraft materials like stamps, punch boards, paper, and colors through direct distribution. Materials that work perfectly together and give everyone an opportunity to be creative.

Hardly any media captures the motto of Stampin’ Up! as well as video. That’s why the YouTube channel is a fundamental element of Profilwerkstatt’s comprehensive content marketing strategy.

In regularly uploaded episodes employees of Stampin’ Up! present handicraft projects and technical tricks in an entertaining manner. Handicraft enthusiasts are looking for unusual ideas for their Christmas decoration, a little gift for their best friend, or would like to how they can creatively recycle the packaging materials from their latest Stampin’ Up! shipment. Tutorials provide the answers and inspiration.

A tight interconnection with the other communication channels provides the ideal reach for web videos and premium content on facebook and Pinterest. We provide the inspiration to recreate.