To know who Stampin’ Up! was at the time of their market entry in Germany you had to be a real handicrafts aficionado. Profilwerkstatt took up the task and moved the company into the limelight – not only in Germany, but also in Austria, France, and the Netherlands.
Starting with a focus, getting to know the target audience precisely, and growing exponentially – that’s how the campaign for Stampin’ Up! by Profilwerkstatt developed in the past years. Staying close to the target audience and close to the product – that’s just the right thing to do for the manufacturer of handicraft products in order to push the sales through communication. “Staying close to the product“ at Stampin’ Up! however does not mean “communication through empty marketing catchphrases.“
3596 creative packages were crafted at a charity campaign benefiting the Ronald McDonald houses.
Our content is convincing: the handicraft guidelines don’t just offer new ideas. They will also animate you to recreate them.
Instead, Profilwerkstatt moved the motto of this company into the foreground. “Inspire. Create. Share.“ leads to stories about the people behind the company, to creative tutorials and handicraft tips, and to stories about friendship that can develop through shared crafting.
Handicraft, decoration, home, cooking, and women magazines in Germany, Austria, France, and the Netherlands picked up the topics surrounding the world of stamps and punch boards and moved Stampin’ Up! from the niche into the limelight.